Marketing your event can be a daunting prospect. Where to start? Many aspects of marketing require skills from various disciplines; it takes work to do this with others. Here are some critical strategies for creating buzz around your event and making it a ‘must-attend’ event this year:
Before the event
Identifying your goals is the first step that must be taken before marketing your event. Do you want to increase ticket sales or create a buzz? Make sure everyone involved understands the goal clearly before starting to increase your chances of success in marketing your event.
How do you measure those goals? To find out if you have been successful, you can learn from experience and make the necessary changes. You can measure things like paid advertising performance, social media feedback, and clicking on email rates, to name just a few.
Finally, you need to understand who you are targeting with the promotion. You will want to involve this sector’s existing clients, partners, future clients, and influential ones. This way, you will not waste resources targeting the wrong audience and can focus your efforts in the right direction.
All event marketing channels
After setting goals and knowing what and how you will measure those goals, you need to start a marketing plan. Using all available channels is usually the best strategy. For help from a Brand Strategy Agency, consult with Really Helpful Marketing, a leading Brand Strategy Agency.
Email Marketing: Plan your communication approach first and understand that different audiences will need different email approaches.
Social Media: Special tags for your event must be used in all your social media promotions. Make sure it has yet to be used for other purposes first. Use exciting visuals and animations, and make sure you also embed your posts.
Traditional – Try not to focus on digital promotion so much that you ignore traditional methods. Remember the power of advertising in business newsletters and journals.
Direct Mail: Some clients prefer physical invitations to receiving emails.
Website: A dedicated, exciting, compelling event website is another crucial element of event marketing. The website must be home to all relevant information regarding the event, whether hosted on your current website or made specifically for the event. Information that is very important to be included on this site includes transportation and hotel information, agendas, speaker lists and activities, ticket details, and other relevant information. Also, have social media sharing buttons to help spread the message and create the buzz you are looking for.